A look at England's Cartridge World TV campaign
Here’s a look at the TV campaign created by An Agency Called England for Cartridge World to increase awareness of the client.
It ran for four months as a sponsorship deal with ITV4, and saw the client report a year on year increase in online hits of 40 percent with an increase of 60,000 unique visitors.
The agency was briefed with creating a TV campaign which would educate its core audience about the brand and increase footfall and sales.
England negotiated a four month channel sponsorship of ITV4 including peak and late night scheduling in new programming.
The four month sponsorship was chosen to deliver high reach with the two target age groups; adults aged 16 to 24 and aged 35 to 54.