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Creative Review: Rachel Ballingall, USC

By The Drum, Administrator

October 30, 2008 | 2 min read

GREENFIELD MEDIA

GUINNESS BOOK OF RECORDS (TV AD)

Liked this and thought the use of the 3D effects was very good. It put a smile on my face and think it would appeal to all ages. It has a real blockbuster/movie production feel which is probably quite a difficult thing to do considering it was a book. 9/10

BASESTATION

DISENTIS SEDRUN (www.disentis-sedrun.info)

A very functional and informative site but not exactly exciting given that it’s promoting a skiing destination. It has all the essential info but I’d like to have seen some more imagery to really bring it to life. 4/10

THE KINGS ARMS

NY BAGELS (TV AD)

Simple but engaging and makes the bagels look very appealing. Maybe that was because I was looking at it on an empty stomach but it certainly worked! Thought the voice over worked really well. The only thing that let it down slightly was the ‘I love NY bagels’ – a bit of an obvious choice. 7/10

LIVE & BREATHE

HI-TECH (DIRECT MARKETING)

The package works well as a whole. It incorporates the key messages of the product whilst allowing the recipient to test the samples and make up their own mind. The info is clear and concise but still informative. I like the fact you can pull out samples and see first-hand how the product works in practice. 7/10

BERGHAUS

INHOUSE TEAM (CINEMA AD)

I loved this! Exciting, different, fast paced and perfectly embodies the ‘Lead. Don’t follow’ message. Quite a bold strategy about not doing ads and only doing adrenaline but it definitely works. Real stand out on this one. 10/10

STAND

TENNENT'S LAGER (CARE BROCHURE)

The brochure has a clean, bold design and is instantly identifiable as Tennent’s. I like the idea of a collection of 10 stories but it’s not the easiest document to read. There is also a clear push on the company’s green credentials – 100% recycled paper and urging the reader to “pass it on”. I think the oversized design conflicts with this message. 6/10

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