Northsound Radio makes Barlow head of sponsorship and promotions

Northsound Radio has announced the appointment of a new sponsorship and promotions Manager.

Karen Barlow has been appointed to the post having previously worked as an advertising sales executive at the Aberdeen based station.

Barlow will be tasked to maintain a high profile with clients throughout Aberdeen City and Shire and work with them to ‘develop creative solutions that promote their business and branding.’

She joined Northsound in 2006 as an advertising sales executive, having previously worked as a recruitment consultant and latterly as a business development executive at Aberdeen and Grampian Chamber of Commerce.

Barlow has taken over from Gillian Nicol, who has left Northsound to join Aberdeen and Grampian Chamber of Commerce as events and marketing manager.

Barlow’s team will include sponsorship and promotions executives Jenny Laing and Steven Brown.

Said Barlow: “I’m delighted to move into this role as I can use and expand my experience from the past two years, my relationships with clients and knowledge of Northsound as a radio station and a business.

“Sponsorship and promotions is a very exciting product to manage as it bridges the gap between programming and advertising. Through sponsorship and promotions we are able to offer solutions to our clients in a fun, creative way which in turn appeals to a wide range of our listeners.”

Luke McCullough, Northsound’s Managing Director, added: “We are delighted that Karen has accepted this promotion to the post of Sponsorship and Promotions Manager. Her background in advertising sales and experience with us at Northsound means she already has a great foundation on which to build.

“She will be overseeing a busy and creative team which delivers inspiring campaigns which are tailored for the local audience, one of the key reasons why our listeners choose to listen to Northsound 1 and Northsound 2.“

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