The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By The Drum Team, Editorial

October 20, 2008 | 1 min read

A new marketing retail campaign for Silverburn shopping centre has been created by Three Brand Design.

The Edinburgh based design agency was charged with creating a campaign which refreshed brand awareness while maintaining a difference in the consumer experience.

As a result the agency created ‘Fashion to Die For’ a TV and Outdoor campaign along with radio and press in the style of the Hollywood film noir detective movies from the 30’s and 40’s.

The TV commercial – a 30 second short story running in several parts which will roll out over time will be complemented by outdoor in a film poster style with the radio like a movie promo.

The campaign was designed to be generated all at once to maintain the creative integrity.

Muckle Hen worked alongside the agency on the TV and radio with Andy Macintosh co-creating the TV and Radio ideas and photographer Euan Myles whose imagery appears in the press and outdoor photography.

Threebrand Design

More from Threebrand Design

View all