The Scottish Sun has begun a campaign to urge Scotland to make St Andrew’s Day one of the most celebrated dates in the annual calendar and has appointed Glasgow based agency DADA to assist in delivering the promotional campaign and to organise a series
Stephanie Willemse, Miss Scotland 2008 has launched the campaign and will tour the country on the Scottish Sun Bus and promote St Andrew’s day. This will culminate in a massive street party in Orkney on November 29.
Key to the marketing of the campaign is the use of the iconic ‘See you Jimmy’ hat which has been used in all branding and marketing activity and a ‘Jimmy Yersel’ email viral.
Willemse and The Scottish Sun bus will be taking part in a number of events including The Royal National Mod, World Porridge Making Championships, the Falkirk Wheel and many more, handing out party packs and bringing a street-party atmosphere to towns and cities across the country.
Oli Norman, managing director of DADA, said: “From street parties to music concerts, the Scottish Sun’s ‘It’s Your Party’ campaign is going to be huge and amazing to work on, getting all of Scotland out there to celebrate St Andrew’s Day. The campaign we have put together is exciting and creative and really illustrates what DADA does best – creating and implementing integrated campaigns which utilise all DADA divisions and deliver first class results”.
Carol Wyper, brand manager for The Scottish Sun, said: “ St Andrew’s Day should be one of the biggest events in the Scottish calendar and who better than Scotland’s biggest and best selling paper to put it there.
“Although Scots are entitled to take a voluntary bank holiday on St Andrew’s Day, for most people the 30th of November passes like any other day – but the Scottish Sun will be making sure that doesn’t happen this year.”
DADA is also promoting a special concert to be held at the SECC in Glasgow on St Andrew's Day which will feature The Fratellis, Travis, Alphabeat, Echo and the Bunnymen, The Attic Lights, Sergeant, Peter Hook from New Order and Andy Rourke from The Smiths come together for a major concert to raise funds in support of Versus Cancer.
Tickets, starting from £30 go on sale 9am Tuesday 21st October at the SECC, Glasgow and can be bought in person or via the SECC ticket line on 0870 040 4000 or www.secctickets.com.