Regional City AM titles to have national focus

Business daily City AM will have a national news agenda rather than a 'parochial' outlook when it rolls out in Manchester and Edinburgh next spring, its publisher, Lawson Muncaster, has told The Drum.

The London-based paper will have a combined distribution of between 12-17,000 across Manchester and Edinburgh and readers can expect a paper dominated by national news with some regional content across the editions.

“This is not going to be City AM local, we are not interested at this stage in communicating editorial content for local businesses,” Muncaster said.

“We compete in the London area of 32 boroughs of six million people. We compete with The Financial Times, The Daily Telegraph, The Times, The Independent and The Standard... City AM does not deliver London news. It takes a view on business representative of the British businessman, not a parochial businessman.

“There will be adaptations of the Edinburgh and Manchester products with localised news supported by advertising. It will be the minority of the paper, not the majority,” he said.

Read the full interview, including Muncaster's thoughts on the competition rival business publishers pose in the cities, in this week's edition of The Drum.

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