Modern Marketing

The Dairy unveils Skins promotional work

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By The Drum Team | Staff Writer

October 7, 2008 | 2 min read

The Dairy has been appointed by high-tech sportswear manufacturer Skins to produce all promotional and point of sale materials for its autumn rugby promotion.

Drawing on experience with clients including Nottingham Rugby, Etonic and Insport, the design and marketing agency has produced a creative platform utilising photography of players from Premiership side Bath Rugby.

Advertising for both trade and consumer press, posters, entry forms and point of sale for a special Skins rugby competition has been produced for use by the independent stockists of Skins products.

Karen Potter, marketing executive at Skins UK, said: “The design has had a great response from the public, trade and members of the Skins sales team.”

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Nigel Rowlson, managing director of The Dairy, added: “Rugby is my passion outside of work but it is fast becoming an important part of our client list here at the dairy. It's great to work on brands and products you have an empathy with so we will be actively targeting more clients in this sector."

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