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22 - 26 March

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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

McCann Manchester digital lands Flying Brands

Grace Kerrison, managing director, APAC of Pymetrics talks to Essence's Benjamin Roberts

Flying Brands has appointed the digital team at McCann Erickson Manchester to work across its three core brands Flying Flowers, Gardening Direct and Garden Bird Supplies.

The agency has been tasked to manage Flying Brands’ online media with a focus on pay per click, SEO and affiliate activities beginning with the Flying Flowers Brand.

James Henry, head of e-commerce at Flying Brands, said: “As part of our business strategy, we identified the need to consolidate our online activity within one agency and McCann’s was by far the strongest contender. We are really looking forward to working with the agency across all our brands, moving forward, enabling us to maintain consistency and maximise our online presence.”

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