Creative Coaching: Bus Advertising Competition

Public transport never looked so good. Well, not since creative teams from across Scotland were briefed to create a series of innovative campaigns as part of a competition. The result was some wheelie good ideas.

Family, The Union, Frame, The Bridge and Merle all submitted entries for clients – ranging from Bulmers Cider chain to Rock Radio.

The judging panel comprised of creative Jim Downie – winner of 2005 Lifetime Achievement Award at the Scottish Advertising Awards; Dean Griffiths from creative agency Dewynters; CBS Outdoor’s business director for Scotland Sean Duffy and Iain Coupar, marketing director of Lothian buses.

The judging was based around six key measures; relevance for the medium, creativity of concept, innovation, stand-out and generating ‘talkability’ on the high street.

Creative Talent

Sean Duffy, CBS Outdoor’s business director for Scotland said: “We launched this competition to showcase some of the best creative talent in Scotland and to get the community thinking about the bus medium and how they can use it to bring their clients’ brands to life.

“Buses are a really engaging media - we all know and recognise them as part of our local community but they have the added dimension of being a creatively flexible platform that clients can have some real fun with!”

Here we showcase a small selection of the entered work. The winning creative concept will be announced on 15 October.

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