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James Hay News Scotland

Lewis Creative Consultants launch promotion for James Hay


By The Drum Team | Editorial

October 1, 2008 | 2 min read

Lewis Creative Consultants have played a key role in launching an integrated campaign targeting independent financial advisers for client James Hay.

The digital campaign, developed and implemented by Lewis, consisted of online advertising across specialist financial websites such as Money Marketing, IFA Online and FT Adviser, bespoke campaign landing pages and an HTML email distribution to around two thousand pension specialists across the UK.

The F1 inspired creative used throughout the campaign, utilising Santander’s corporate sponsorship of the Vodafone McLaren Mercedes team, communicates the analogy of unleashing the potential performance of protected rights.

A real time countdown clock, marking the time left to prepare for the 1 October milestone, was also implemented on the online advertising and landing page creatives to build anticipation ahead of the important date.

Lewis has since launched an alternative set of creatives, this time with a clock counting the time that has passed since the new protected rights rules launched and encouraging IFAs not to waste any more time in transferring their clients to James Hay.

Press advertising and direct mail pieces for the campaign were created by Target Direct Scotland while the media strategy was devised by Feather Brooksbank.

James Hay News Scotland

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