MadeByPi creates Asda children's health site
Leeds-based digital agency MadeByPi has created a new website for Asda supporting children's health education and featuring expert input from nutritionists and teachers.
The site has been built to tie in with the national curriculum for key stages 1-3 (ages 5-14) and uses characters called 'The Binks', animations and interactive games to teach youngsters about health and nutrition.
Approved by the Food Standards Agency, the website was officially launched this month by Ed Balls, secretary of state for children, schools and families. The first two of the four sections, Food Safety and Hygiene and Diet and Health have gone live. The website will continue to be developed with two additional areas being created - Food Preparation and ‘Farm to Fork’.
Asda brand manager Natalie Cunningham has been the driving force behind the project. She said: “Through regular communication with teachers and parents it became obvious that that there was a lack of topical, relevant and trustworthy health information out there. We have created a completely free, one-stop-shop for adults and kids, supporting the national curriculum, whilst raising the profile of health.”
The site was tested by a school in Huddersfield and MadeByPi say the feedback will inform future phases of the site.