Coors Light poster campaign promotes new packaging

A 6 sheet poster campaign for Coors Light has broken which will run for a two week period with over 6000 sheets nationally.

The Leith Agency has created the campaign to promote the new packaging for Coors Lights which launches this Autumn with an improved cold activated bottle, with the mountains on the front of the label turning from white to blue when the beer is ice cold.

Chris Scott was art director and David Grenfell was copywriter on the project, while photography was by Martin Wonnacott.

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