Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

Coors Light poster campaign promotes new packaging

A 6 sheet poster campaign for Coors Light has broken which will run for a two week period with over 6000 sheets nationally.

The Leith Agency has created the campaign to promote the new packaging for Coors Lights which launches this Autumn with an improved cold activated bottle, with the mountains on the front of the label turning from white to blue when the beer is ice cold.

Chris Scott was art director and David Grenfell was copywriter on the project, while photography was by Martin Wonnacott.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis