Corus looks to Biss Lancaster Manchester with steely grit
Steel Company Corus has appointed Euro RSCG Biss Lancaster in Manchester to handle the consumer PR for its recycling and education arm SCTiB, part of its Corus Steel Packaging Recycling division.
The account was won following a tender and then pitch involving 26 agencies which will see the agency develop a better consumer understanding about recycling steel in the hone, at school and at work, in line with national Government recycling targets.
Biss Lancaster will also promote the learning tools that the company has developed for schools and colleges through its Steel Can Recycling Information Bureau.
Melissa Hinds, director at Euro RSCG Biss Lancaster, commented; “Corus was an agency client for over 17 years, from the 80s through to the 90s, so we’re delighted to be reunited.”