By The Drum Team, Editorial

September 24, 2008 | 1 min read

For the recent coverage of The Highlander Challenge World Series, sponsored by Robert Wiseman Dairies, Merle created a series of animated idents.

The coverage of the even on Channel 4 was spread over three once hour programmes – where the idents featured on the semi final programme coverage and the final promoting the dairies’ signature brand ‘Black and White’.

Merle was briefed with using a ‘down to earth sense of humour’ while also celebrating the link between healthy, fresh milk and sporting excellence.

The animation was developed by a freelance team and the audio was by Red Facilities in London. The final mix was completed at Arc Facilities.


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