Pearl & Dean agrees deal with Showcase
Cinema advertising company Pearl & Dean has agreed a deal to handle the advertising for Showcase Cinemas from October.
The Showcase Cinemas advertising contract will take Pearl & Dean’s UK market share to 33.3%, and the Pearl & Dean titles will now appear in just under half of UK cinema sites (48% of UK cinema sites).
Owned by National Amusements, the Showcase Cinemas circuit consists of 20 multiplex locations throughout the UK with two more locations opening this year.
In May Showcase Cinemas opened Cinema De Lux in Derby , followed this month by another venue in Leicester . These mark the first in a new breed of 'state-of-the-art' luxury multiplexes to be opened by the company in the UK .
Another Cinema De Lux is schedule to open later this year in Bristol.
Kathryn Jacob, chief executive of Pearl & Dean, said; “We are thrilled to be handling the advertising once more for Showcase Cinemas. This year is seeing cinema advertising go from strength to strength and the successes we have seen at Pearl & Dean reflect this.”