B2B brand and communications agency, IAS b2b Marketing has been appointed by the UK’s biggest waste management company, Veolia Environmental Services, to handle its strategic marketing communications and brand development activity.
The integrated account encompasses with a review of Veolia’s online strategy and internal comms, which, together with a multi-channel programme of print, research, e-marketing, PR, events and sponsorship, aims to boost the company’s brand needs to reflect its market leading position in the UK.
Rob Morrice, managing director of IAS b2b Marketing, explained: “Veolia Environmental Services is the UK waste sector’s best kept secret and it’s our job to make sure it becomes a household name. Turning over £1.2 billion each year, Veolia is a giant in the industry and is now the agency’s top fee earning client. It just goes to show wherever there’s muck there’s brass.”
Veolia Environmental Services is the UK’s leading waste management company employing 13,000 people nationwide and serving over 16 million residents. Globally, the company employs 100,000 people and serves more than 60 million inhabitants across 35 countries.