creative review: Vera Malhotra, BakeMark UK
FPPThe format infers a very approachable friendly company, modern and fun.Love the sticky taped photos. The call to action is also very effective. Generally a very original delivery which creates impact which is essential in an age where, as a marketeer, you are hit with publications and communications daily. 7/10
AVIANBORSE BERLIN (GERMAN STOCK EXCHANGE PROMOTIONAL LITERATURE)Fresher and more modern than I would expect any stock exchange piece of communication to be. The swirling lines translate as dynamism and continuous movement or evolution which I expect is what this world is all about (although the cover of the “market maker” is a tad overwhelming - like a tube map gone wrong!). The cut out holes are an added favourable twist. 5/10
THE BRIDGEROCK RADIO MANCHESTER (LAUNCH POSTER CAMPAIGN)Very good, as a fan of proper guitar music this takes the appropriate dig at traditional boy bands and “Kittens” which will serve only to get the right target market on board. Also love the clever reference to religious music – generally humorous (wet wet wet joke is weak) and memorable. I live in Manchester – I’ll be tuning in! 8/10
FRAMEBULMERS (TV Idents)The strongest ad is the camping scene with the upside down discarded tin (very reminiscent of festivals!!) closely followed by the fridge ad and then the foot pump. The wasp ad lacked the humour and general cheekiness of the other whilst the hoopla ad has weak relevance to the target market. 4/10
DRUMMONDBET365BINGO.COM (TV AD)This one is quite fun and snappy. The bingo ball heads are memorable and generally the ad is very focused and communicates clearly to the right target market, ie women. Also targets younger women which is a growing market. 6/10 DDBHARVEY NICHOLS (poster & press AD)The nation loved Wallace and Gromit although now I guess they are slightly dated. Also a bit of an unusual choice, so not very sure what the rational is behind this one. Will they increase footfall into the store – not sure? 2/10