Nevis creates Rutland Hotel relaunch materials

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By The Drum Team, Editorial

September 15, 2008 | 2 min read

Nevis Design was responsible for the marketing materials to relaunch the Rutland Hotel having earlier in the year created the new look for the hotel.

The relaunch saw bands The Hoosiers and the Mystery Jets headline an event with DJ sets throughout the night.

Invitations and brochures were designed, working alongside freelance copywriter Chris Muir to promote the new identity including internal signage and stationary from corporate brochures.

The approach taken by Nevis was to show a day in the life of the Rutland Hotel, and how it fits into the lives of people in Edinburgh. The agency created text which aimed to talk to individual target markets through their ideal day in Edinburgh.

The finishing on the invitation and brochure reflected the materials used in the multi-million pound refurbishment.

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