Speedo banner campaign races out of Quba's traps

Sheffield based agency, Quba has delivered a banner campaign for Speedo, following its success in the Olympics with swimmers Michael Phelps and Stephanie Rice.

Phelps, who won a record eight gold medals in one Olympics, and Rice who picked up three featured in the banners, which encouraged viewers to click on them to be given the chance to win Speedo beachwear.

This is the first digital campaign for Speedo which was targeting young adults and teenagers.

The agency also produced an interactive rich media banner featuring video of the athletes and the opportunity to enter the competition by submitting details into a form embedded into the banner itself.

34 variants of the banners were produced by the agency for the oversees market in a ‘very tight’ turnaround time.

Following the banner campaign, Speedo has already approached Quba to create another campaign to promote the success of its Fastkin LZR racer suit which was the suit worn by Phelps while winning his eight medals.

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