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Global Radio XFM

XFM Scotland to become Galaxy Scotland

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By The Drum Team, Editorial

August 29, 2008 | 1 min read

It has been announced that XFM is to rebrand as Galaxy as a major rebrand strategy undertaken by Global Radio.

Galaxy Scotland is expected to be on air before the end of the year.

In the latest RAJAR results*, the Galaxy UK network celebrated an increase in listening hours of 9.3% quarter on quarter, making a total of 18 million listening hours every week.

These figures follow the re-launch of the brand in April this year, featuring a new corporate identity that reflects Galaxy’s brand values moving forwards, targeting the 20 – 29 year old audience.

Richard Park, global radio’s executive director said; “Central Scotland can prepare itself to receive Britain’s fastest growing radio station aimed at young people and the prospect of the output from the Glasgow studios is an exciting one.”

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