XFM Scotland to become Galaxy Scotland
It has been announced that XFM is to rebrand as Galaxy as a major rebrand strategy undertaken by Global Radio.
Galaxy Scotland is expected to be on air before the end of the year.
In the latest RAJAR results*, the Galaxy UK network celebrated an increase in listening hours of 9.3% quarter on quarter, making a total of 18 million listening hours every week.
These figures follow the re-launch of the brand in April this year, featuring a new corporate identity that reflects Galaxy’s brand values moving forwards, targeting the 20 – 29 year old audience.
Richard Park, global radio’s executive director said; “Central Scotland can prepare itself to receive Britain’s fastest growing radio station aimed at young people and the prospect of the output from the Glasgow studios is an exciting one.”