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Exclusive: Booths concludes pitch with Uber appointment

The Drum has learned that Uber has landed the marketing account for regional food and drink retailer Booths following a four-way pitch.

The Drum earlier revealed how incumbent on he account, McCann Erickson Manchester, would no longer be working with the Preston-based retailer.

Now the Sheffield-based agency has announced its pitch success. It will be involved in all areas of the strategic development of marketing and advertising for Booths, from press and outdoor campaigns to in-store promotions and point of sale.

Uber creative director, Mark Robinson, said: “We’re over the moon with this win. I don’t think I’ve enjoyed a pitch process more in my 15-year career.

“We genuinely couldn’t have pitched to a friendlier bunch of people and we’re all excited about the potential that this new relationship brings.”

The 19-strong agency's first task is to begin working on the retailer's Christmas campaign.

Sarah Burns, marketing manager at the firm, said the quality of work from all the agencies involved was high but Uber's 'innovative' approach stood out.

She said: “We look forward to working closely with Uber to develop the Booths brand and further enhance our marketing communications strategy.”

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