A fine pear for Multiply
Edinburgh-based agency Multiply has completed an in-bar marketing campaign, tempting drinkers to sample Absolute Pears vodka.
Multiply created a Garden of Eden style pear orchard to promote the latest addition to the vodka brand’s vodka range.
The 25 sq metre orchard – designed to reflect Pears' 100 per cent natural contents – stopped at 20 of the UK’s trendiest venues in Edinburgh, Glasgow, Newcastle and London.
Bar customers were asked to pick a pear from the orchard, which when opened, revealed an ABSOLUT PEARS miniature which could then be added to lemonade or a mixer at the bar.
David Roberts, Multiply account director, said: “The Garden of Eden approach fitted perfectly with the purity and fresh natural contents of Absolut Pears.
“The campaign proved a great hit in the bars and we are confident it has tempted drinkers in to trying Pears on a more regular basis. The orchard was a bold, innovative and fun way to place Absolut P in front of discerning drinkers with high disposable incomes.”