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Match Point Ltd's new hospitality collateral created by Nevis

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By The Drum Team, Editorial

August 21, 2008 | 2 min read

Design consultancy, Nevis has created a suite of hospitality collateral for hospitality specialists Match Point Ltd, who provide hospitality sales, marketing, and management to governing bodies, right holders and venues.

The event documentation is aimed specifically to be robust enough to go through the postal system, and is specifically for Edinburgh Military Tattoo. This has now extended across more of Match Point’s hospitality packages, such as Cricket Scotland’s Scotland v England one day international which was held last week.

The collateral, encompasses outer packaging, ticket wallets, envelopes, swing tags, labels and belly bands with the intention of controlling as much as possible the manner in which the invitations are received and how they are forwarded on to all guests by the host.

Karen Harris, marketing executive at Match Point Group, said; “Nevis Design has helped us immensely to find a creative solution to a complex problem. All of our documentation is printed individually to reflect our clients’ name, facility and date of hospitality to ensure a totally personalised service. The new materials allow us to control the event branding right through to the clients’ guests. Now we are working on rolling out the new solution to other Match Point Group companies.”

Callum Strachan, lead designer on the project added; “This has been a technically challenging but rewarding project to undertake as each element had to be carefully thought out and managed to ensure all the brief requirements were met. We have gained valuable insight and experience into the corporate hospitality market through creating a truly bespoke solution for Match Point.”

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