Key 103's new football show promoted through BJL campaign
Key 103’s new show, Total Football is currently being promoted through a campaign created by BJL.
The creative which launched last week to coincide with the start of the new Premier League season, features on 6 sheets and bus rears in and around the Manchester area as it aims to drive awareness of the new show amongst City and United fans alike.
Billy Mawhinney, creative director at BJL, commented: “Total Football is every football fanatics dream. With pre match build up, full commentary and post match analysis it’s set to be the only thing that scores with both teams this season – as an avid red I’ll definitely be tuning in.”
BJL was appointed by Bauer Radio in April following a competitive pitch which saw the agency deliver a high profile integrated campaign to launch a major promotion across the network of Big City stations.