Several International Coca-Cola projects handed to Attik Leeds
Attik is to create the official competition identity and global guidelines for Coca-Cola in support of the company’s sponsorship for the 2010 World Cup in South Africa alongside picking up other International projects for the brand.
The work will be created by Attik’s Leeds based following the agency’s creation of the global brand identity for Coke Red;s reposition and Euro 2008 campaign.
James Sommerville, co-Founder and creative director of Attik, said; “It’s great to be involved in a project of this magnitude not only because it involves the highest profile brand in the world and the fact we will communicate our design language to millions of people worldwide, but it’s also football – a subject very close to our hearts.”
Alongside the 2010 World Cup project, Attik has created two seasonal visual identity systems for other Coca-Cola markets and has created the visual identity system for Coke’s Christmas 2008 for the second year running, under the supervision of GB and Germany. The new design language will be utilised throughout the entire trademark including Coke Red, Diet Coke/Coke Light and Coke Zero and will be used across all European markets.
Working with Coke Istanbul, the agency has also just completed the design language for this year’s Ramadan period. The visual identity system will communicate to consumers throughout Turkey, Middle East (Saudi, UAE, Bahrain, Oman), Pakistan, Indonesia, Morocco, Tunisia, Algeria, Afghanistan, Bangladesh, Maldives and Egypt. The visual language will feature across all packaging POS, and OOH.