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Reid Furniture Football

Reid Furniture signs £250,000 sponsorship deal

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By The Drum Team, Editorial

August 15, 2008 | 2 min read

Reid Furniture, Scotland's largest upholstery furniture retailer, has announced a £250,000 sponsorship deal with the newly promoted Scottish Premier League team, Hamilton Academical FC.

The deal, which includes one of the world's biggest outdoor adverts, measuring 108 metres long, will help secure the future of the club's youth development programme for a further three years.

Located on the club's Executive Box in the main stand, the massive advert has been created using a specialist contravision film, a unique type of window advertising which allows one way visibility. The retailer has also sponsored the Players' Lounge, Media Suite and has entered a joint-sponsorship of the Director's Lounge with electrical

giant, Philips.

Ann Gibb, head of marketing at Reid Furniture, said: "This sponsorship deal further highlights our commitment to supporting the local communities surrounding our 32 stores across Scotland, England, Northern Ireland and Ireland.

"We are proud to sponsor such a historic team through its thoroughly deserved first season back in the Scottish Premier League, a season which I'm sure will be one the club's greatest."

Ronnie MacDonald, chairman of Hamilton Academical FC, adds: "We have come a long way in a short time here at Hamilton Accies and to be associated with another major retailer is a testament to how far we've come. The money generated from this deal ensures the continuation of our youth development programme which is vital to the ongoing success of our club and our community."

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