Holiday Inn Edinburgh looks to Hot Tin Roof for PR campaign
Edinburgh PR agency, Hot Tin Roof has secured its first global brand after being appointed by Holiday Inn Edinburgh to design and implement a local media strategy for its two, four-star hotels in Edinburgh.
This news comes hot on the heels of the agency’s second PR campaign win for Pam Jenkins, the designer shoes and accessories boutique.
Following a £7million investment in the hotel since 2000, the majority of which took place in 2006, Hot Tin Roof will implement a local PR campaign to enhance brand and location perceptions of both hotels, one of which is the largest hotels in the city and encourage uptake of their corporate and leisure facilities.