First Leeds Rhinos campaign by Thompson to launch Friday
The first campaign for Super League club, Leeds Rhinos is set to break this Friday, created by its new marketing agency, Thompson Brand Partners.
Following the agency’s appointment in June, the first campaign by Thompson features three of the club’s players, Rob Burrow, Scott Donald and Ali Lautiiti in super hero poses and the strapline ‘You local super hero needs you’ in an efford to drive season membership for 2009.
Josh Millar, designer at Thompson, has created a range of collateral including a membership booklet, web pages, and an outdoor campaign of 48s & 96s, all aimed at encouraging existing fans to renew their membership for the next season.