Pets at Home concludes media buying review
Pets at Home's media buying arrangements, previously split between Brilliant Media and Manchester's MediaVest, will now be handled by Mediaedge:cia.
The account had previously been split between Brilliant Media, which handled local activity, and Manchester's MediaVest for national work. The Drum understands it will now be operated out of Mediaedge’s base in the capital.
Pets at Home could not be reached to confirm the decision at the time of writing.