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An Agencycalleden Tsingtao

An Agency Called England launches Tsingtao competition

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By The Drum Team, Editorial

August 8, 2008 | 2 min read

Chinese beer brand Tsingtao is launching a search for the UK’s finest Chinese restaurant, working alongside An Agency Called England.

Tsingtao, which accounts for 80 percent of China’s beer exports and is distributed exclusively into the UK by Halewood International, is tapping into the enthusiasm for all things Chinese as the Beijing Olympics get underway today.

The Legacy of Taste competition – conceived, branded and administered by England - will invite people to vote for their favourite Chinese restaurant. Regional heats will be held before a grand final in London, where judges including celebrity chef Ed Baines will choose the winner.

Voters will be entered into a competition to win a holiday to China, which includes a visit to the Tsingtao Brewery.

An Agencycalleden Tsingtao

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