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Maxxium appoints Multiply to new below the line cognac campaign

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By The Drum Team, Editorial

July 29, 2008 | 1 min read

Edinburgh-based Multiply has been appointed by Maxxium UK to create a below-the-line promotional campaign for Remy Martin’s new Coeur de Cognac brand.

The marketing communications agency will now create a campaign specifically targeting the luxury on and off trade.

The appointment was made following a previous campaign by Multiply, as the agency helped Maxxium launch Coeur de Cognac in the UK last year. Multiply also already undertakes a range of activity for Maxxium UK, for brands that include Absolut and Aftershock.

Emma McCaffery, account director at Multiply, said of the win: “We first worked on the launch campaign for Coeur de Cognac and we are delighted to be offered the chance to work again with this premier brand.

“Our proposals were well received and this award extends our relationship with the Remy Martin brand team. The activity we have planned will be carefully targeted at the right people, in the right places, at the right time.”

Coeur de Cognac is the latest addition to the Remy Martin portfolio.

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