Scottish Water campaign by Newhaven looks to build company awareness
Scottish Water’s new awareness campaign by Newhaven is currently on general release.
The four week poster and radio campaign was issued to coincide with the official Royal opening of the Milngavie water treatment works with the aim to start to build on the work of the previous campaign which heralded the message of ‘clearer and fresher’ drinking water for the Greater Glasgow area.
This second campaign phase will build a more positive perception of the quality of the water delivered by the company to its customer’s homes and the value for money it is looking to offer its customers.
Phase 2 consists of two 6 sheet adverts which will be displayed, with a 50:50 split across 90 sites in the Greater Glasgow area. Each of the outdoor adverts has been approved by the independent Copy Advice Team from the Advertising Standards Agency. The two radio adverts (each approved by the independent Radio Advertising Clearance Centre) are played with a 50:50 split over the four weeks on Radio Clyde.