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Leith Agency Irn-Bru Snickers

'Feel Phenomenal' ad slogan of the year?

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By The Drum Team, Editorial

July 28, 2008 | 2 min read

Irn Bru and The Leith Agency’s ‘Feel Phenomenal’ campaign has been nominated as Slogan of the Year by Slogan archive, AdSlogans.

The campaign has been shortlisted as one of 20 competing against slogans including “More gobble, less wobble” for Mattesons Turkey Rashers and “Get some nuts” for Snickers.

AdSlogans approached the UK’s advertising industry asking for nominations for its favourite slogans of 2007/08. The aim is to recognise the value of a good tagline which could be because they were memorable, outstandingly creative or just plain catchy. The nominations received were collated and ranked in order of popularity in order to compile a shortlist of the Top 20.

A spokesperson for AdSlogans explained the nomination for ‘Feel Phenomenal’; “We feel that it was popular because it captured the 'buzz' and 'exhilaration' you would hope to achieve from drinking an energy drink such as Irn-Bru. The slogan was successful in tying together the TV, print and online promotions which all sought to highlight the pride in being Scottish.”

The winner will be announced in early September.

To view the nominations chere here

Leith Agency Irn-Bru Snickers

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