The Drum Awards Festival - Extended Deadline

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Purpose Golley Slater Principles Agency

CREATIVE REVIEW: My Ly, Yo! Sushi

By The Drum, Administrator

July 25, 2008 | 3 min read

The Consult

THE CHURCH OF ENGLAND

A refreshing and thought-provoking poster that effectively challenges the traditional perception we have of priests and their roles. The ad appears to be targeting a younger audience, bringing the world of ordained ministry straight into the 21st century. The copy and logos at the bottom of the poster could have been larger. 9/10

Fudge

MANCHESTER DIGITAL (BRANDING)

The concept of the famous “hello world” computer programming language successfully reaches out to two different audiences. Because traditionally this is the first computer programme that IT students learn, it allows those who are technologically savvy to easily identify with the concept but also enables those less savvy to see the message in its simplest form too. The emphasis on how the internet can reach a business on an international level is paramount to this message. 7/10

Golley Slater Cardiff

ARMY (TV advert)

As with most TV ads for the Army, I thought this was an excellent and well-executed, hard-hitting commercial. You’re drawn into the ad from the start with the assumption you’re witnessing an accident that has already happened. However the beauty of this ad is in the storyline with its build up to the final frames – because it’s only then that you realise this is an accident waiting to happen. The hard-hitting copy drives home the message perfectly. 10/10

Fuse Digital

Mr Porky (www.MRPORKY.co.uk)

There is a good tie up with Peter Manley, the professional darts player, the main sponsor for the Mr Porky brand and the two interactive games were nice aspects to this site. However I didn’t find it very user-friendly. After a spending a little time on the site, it irritated me to have a multitude of sound effects, especially with the rowdy pub crowd in the background, and no option to turn off the sound effects. 5/10

Principles

FIFTY PLUS (TV ad)

I found this ad patronising and uninspiring, especially when the lines for the ‘husband’ and ‘daughter’s boyfriend’ kicked in. Rather than diluting the commercial with ‘family and friend’ testimonials, I think the ad could have been more effective with greater emphasis on the ‘over 50’ model and with a more interesting and unique storyline. If I was aged 50 or over, I doubt it would persuade me to buy from Fifty Plus. 4/10

Purpose Golley Slater Principles Agency

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