BJL unveils its first ad for Lambrini
Watch Lambrini's first TV ad since the business moved from CheethamBell JWT to BJL.
The ad, according to BJL, positions Lambrini as a sparkling wine-styled product and promotes the brand’s flavours. It is aimed at a core target audience of women aged 18 – 34.
BJL creative director, Billy Mawhinney, said: “The range of flavours and sparkle of Lambrini give it a unique appeal to its core audience. The ad is all about the fun of the brand. Lots of flavours, lots of bubbles and lots of fun.”
The ad will air on terrestrial stations and makes its debut during Coronation Street on July 28.