Summer of Love for St Enoch's and Curious Group
St Enoch’s Centre has rolled our a summer campaign by Curious Group as the Glasgow shopping centre continues to undergo a £100 million makeover.
The ‘Summer of Love’ campaign was created in order to being ‘fun summer family events together in one festival theme’ while also promoting the existing retail offering at the centre.
Using a combination of hand drawn and 60’s inspired fonts with a psychedelic palette of ‘hot summer colours’ the campaign promotes Strawberry Fields, a kids play zone located at the food court, along with other family activities such as face painting, a caricaturist and a balloon modeler.
Radio Clyde will also be running a competition alongside the shopping centre to win vouchers instore by texting the name of famous 60’s icons roaming the centre.