McCann Manchester retains Sainsbury's Finance digital media account
Following a four-way pitch, McCann Erickson Communications House (MECH) Manchester has retained the digital media planning and buying account for Sainsbury’s Finance.
The agency’s remit will also include responsibility for the delivery of digital creative working closely with Abbott Mead Vickers BBDO.
Hillary Williams, marketing and customer relations director for Sainsbury’s Finance said: “We are delighted to announce McCann Erickson Communications House as one of the leading agencies on the business. McCann’s presented a fresh and innovative approach to the digital media planning and buying and were appointed based on their extensive digital knowledge and expertise. We were pleased to see such passion, enthusiasm and commitment from the team at MECH.”
Sharon Loggie, head of online media at the agency, added: “This is a fantastic win for McCann’s that demonstrates the strengths and capabilities of our integrated digital offering. We are thrilled to have retained the Sainsbury’s Finance business especially after pitching against such tough competition. We will be working more closely than ever with all agencies on behalf of Sainsbury’s Finance and look forward to creating successful campaigns together.”