Creative Review - Karen Walker, marketing manager, Inver House Distillers
Mesh office seating
I know that mesh chairs are becoming increasingly popular and have a higher profile now than in previous years. As an A4 advertisement, I think this ad tells its story clearly via the image. The copy is probably secondary, and anyway, the ad is a little too text-heavy and the copy is a little challenging, although it does convey its message.
The Leith Agency
National Care Standards
I loved the TV advert. Simple, honest, to the point, and human. It is also very sensitive, yet simultaneously humorous, and I would hope that it will make those who require the care, less nervous about asking for it.
Healthier Scotland campaign
I love these ads. They are simple and very effective. The flat visuals tell the story and the few words simply reinforce the message. This works for me, and I would hope it would work for the many Scottish people who need to sit up and take note! The TV ads are also very effective. I love the way the ‘hero’ of the ad changes as they walk, becoming healthier and better looking. Being in the drinks industry, responsible consumption is something we are very aware of, and it is good to see the Scottish Government taking the lead on such a campaign. Excellent campaign execution.
Scottish National Heritage
Although the dogs look beautiful, the ad is too copy-heavy. The little story at the side is just not necessary. The bullet points across the bottom should be bigger and have more stand-out. A colleague, who has a dog, tells me that she frequently sees posters like this in vets’ receptions and tends to glance at them rather than read them. If a poster doesn’t immediately catch the viewer’s interest, the rest of it will never be read.