999 Design Group has announced plans to expand its digital department as part of an ambitious growth strategy that will treble the company’s digital design turnover over the next year.
And the agency, which has offices in London, Manchester and Glasgow, has recruited two senior staff to beef up its digital division.
Account director Kenneth MacKenzie has been appointed from The Zen Agency and was previously head of digital at Picardy, while web developer Lauren Agnew has been recruited from S1.com.
By investing in its digital division 999 hopes to significantly drive its share of the digital design market. Group-wide, the company reported turnover of £3.6m for the last financial year and expects to see a growth of more than 200 percent in its digital work over the next 12 months.
Gavin Clark, managing director of 999’s Glasgow office, said: “999 has always offered a digital design function but we have predominantly focused on the brand side.
Although this is an area we excel at, the appointment of Kenneth and Lauren significantly strengthens our offering across a wider range of digital marketing services.
“Numerous agencies out there are strong on the technical aspects of digital marketing but often lack the creative or brand knowledge. By marrying these new technical skills with our existing brand and design capabilities, we aim to become a leading player with a truly unique offering.”
Last year 999 announced it was planning to invest up to £1m acquiring a digital business. Despite the new appointments the company is continuing to look for acquisition opportunities.
Meanwhile, 999's new website goes live, showing the new disciplines, tomorrow at www.999design.com