Nevis creates new look for tea brand
PekoeTea has released a new identity and packaging for its tea range, created by Nevis Design.
The company supplies the Tchaiovna teahouses in Glasgow and Eighty Queen Street in Edinburgh while also building a mail order and wholesale business along with expanding its stock of tea and tea paraphernalia.
David Huckell, design director of Nevis, explained the choice of design; “The idea of taking the customer on a journey of discovery, was explored with copywriter Will Atkinson and ourselves. Once the tone had been set we chose to sign off the copy lines with conceptual pen and ink illustrations by London-based illustrator Kathy Wyatt to highlight the provenance of each tea. We are confident that this look will give the brand cut through in a very competitive market place.”
PekoeTea was established in 2008, and is the new name for Chai Teahouse that was set up in 2005 by Jonathan and Lynn Cooper. In 2007, they decided to close the teahouses in Edinburgh’s Merchant Street and West Richmond Street and focus on getting their range of fine teas into premium outlets such as hotels, delicatessens, upmarket cafes and independent retailers.