Creative Review

The relaxing tone, look and feel of the advert worked well with the messaging, and certainly caught my attention the first time I saw it on TV. The savings for life offer was a simple yet appealing message that is effective in today’s worrying climate. Glad to see the iconic bowler hat hadn’t been left out. 8/10

Big Communications

Lil-lets tv ad

This quirky style of advert was a welcome change from the usual dramatic lifestyle advertising associated with this sector and I liked the way they involved the consumer in the advert. The no-nonsense comfort message worked really well and was straight to the point. 8/10

Blacksheep Advertising

Co-operative Bank tv ad

The look and feel of the advert is very warm and friendly which ties in nicely with the customer satisfaction award win. The messaging is very single-minded which is refreshing in a cluttered world of offers from banks. A financial ad with a positive look and feel is great in all the credit crunch doom and gloom. 7/10

Clear marketing

Camelot Theme Park tv ad

At first I thought this was a film trailer rather than an ad for a theme park due to the high quality creative execution. The ad did a great job of conveying the medieval, mysterious brand values of Camelot, which help Camelot differentiate from its competitors, which tend to conversely lean on ‘family fun’ for a USP. However, it would have been good to include some run-of-the mill details – like location. 8/10