Principles launches new TV ad for JD Williams' Fifty Plus
Watch Principles' TV ad for JD Williams' Fifty Plus brand, following the agency's reappointment.
Natalie Grogan, marketing recruitment manager at JD Williams, said: “We have awarded the creative and TV production to Principles Agency due to their in-depth understanding of our fashion brands and their respective markets.
We needed to appoint a reputable agency with the ability to produce high impact DRTV campaigns that would engage our target markets.”
The ‘Simply Be’ campaign will promote the autumn/winter collection, which exclusively features Gok Wan’s shape-enhancing lingerie range from the ‘Simply Yours’ brand. The 30-second UK ad will be adapted for the Irish market and be aired from mid-August.
The Fifty Plus 30-second commercial features a new style icon, and will air from mid-July.