Yorkshire Tea has called a review of its creative account, which had been held by Manchester-based agency Love.
Love has handled the Taylors of Harrogate-owned business since 2005, when the account moved from Bath-based South.
Taylors of Harrogate also since appointed Love to handle a national campaign for its own roast and ground coffee range, following a four-way pitch, in December.
A Love spokesman said: “We have a strong working relationship with Taylors Of Harrogate and look forward to working with them on an ongoing basis. We expect and welcome competition for their range of brands.”
The Manchester-based agency is expected to re-pitch for the business, while Taylors is also reported to be in early-stage discussions with other advertising agencies.
The review will not affect Taylors’ media arrangements, handled by MediaCom North.
Meanwhile, Love has appointed Richard Hall as its new client services director.
Hall arrives from a role client side with the BBC and has previous experience with heavyweight London agencies St Lukes and RKCR/Y&R.
Love MD Alistair Sim said: “We are delighted that Rich has joined our team. With experience handling major clients such as BT, Ikea and the BBC, he has a wealth of experience that Love can benefit from.”