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Big Communications Haslimann Taylor Bullring

Lil-lets makes big tv return after five year absence with £1.5m activity

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By The Drum Team, Editorial

July 10, 2008 | 3 min read

Tampon brand Lil-lets has launched a new TV and press campaign created by Big Communications.

The work sees Lil-lets return to TV after a five-year absence as part of a £1.5m campaign and features a 30-second commercial, targeting the brand’s core consumer base of women aged 30-45.

The ad, which moves away from the traditional style of advertising associated with the sector, has been filmed in a quirky animation style developed by Big and director Yoav Segal (AKA Joe Bloggs) of Th!ng.

Jackie Roberts, Lil-lets’ senior brand manager, said it was an “exciting time” for the brand after its absence from TV.

The ad is now airing on terrestrial and satellite stations. Supporting press will run in women’s monthly and weekly titles, backed by a PR campaign by Haslimann Taylor and specially designed interactive features on lil-lets.com.

Meanwhile, sister agency Fuse Digital has produced a new episode for online channel Bullring TV, featuring Gok Wan and Carole Machin of How To Look Good Naked fame.

The episode shows seven female competition winners who were picked from entries after writing in less than 100 words why they needed Gok’s help.

The ladies are shown having a photo-shoot with The Birmingham Mail before meeting Gok Wan for his advice.

Having shopped, the ladies showed off their new looks on camera and reflected on their experiences, before being treated to a makeover with beauty tips from Machin, which will be edited by Fuse into a further mini-episode to appear on Bullring TV.

The new episode is available to watch on the Browse Bullring website.

In other news at Fuse Digital, the agency is launching a new consumer website for pork scratching brand Mr. Porky. The site was built in collaboration with Mr. Porky’s above-the-line agency, Big Communications.

The Red Mill owned brand, recently purchased by Tayto, has set its new site in a virtual pub, with a number of interactive areas to explore and engage with the Mr. Porky brand. The virtual pub includes a pick-up-and-play darts game, hosted by darts star and Mr. Porky sponsor Peter Manley.

Mr. Porky head of marketing, Sarah Nunn, said the new site offered a “great opportunity” to involve Manley.

Big Communications Haslimann Taylor Bullring

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