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Creative Review

By The Drum, Administrator

July 4, 2008 | 2 min read

Merle

Highland Spring

Highland Spring has created a robust seasonal campaign using strong action shots of Andy and Jamie Murray. An association with summer and relating the product with Scotland’s tennis hopes is smart. Perhaps the Highland Spring brand could have been more prominently featured.

Union Direct

VisitScotland direct mail pack

VisitScotland have created a beautiful direct mail pack using glorious shots of Scotland. The letters inside remind the reader of the many reasons they should return to Scotland. It might be an idea to promote the significant competition prize on the envelopes; I feel that this particular incentive could be further exploited and may well result in more customers opening the package.

The Union & Lucid

Stv bingo ads

These TV adverts are bright, zany and colourful with a throw away feel to them. I feel they are incredibly similar to most other bingo adverts I’ve seen and therefore are perfect for the target market.

Heehaw

Edinburgh Comedy estival programme

With a multitude of events in four venues to sell, putting a programme of this size together has to be a careful balance of style and functionality. At first it’s difficult to know where to start but the clear index in the middle pages and the colourful features provide a sensible mix of easy search ability and eye catching adverts.

Rainey Kelly Campbell Roalf Y&R

Lloyds TSB Scotland ads

I appreciate the simplicity of the images used in these adverts. The repetition of the message of being there for their customers, locally, conveys the bank’s Scottish roots. Taking this straightforward idea and transferring it to their Tri Series cricket sponsorship works well.

Whitespace

Jerzees www.feeloriginal.com

This one was the hardest to assess, as I was initially confused about what I was being sold. When I realised the product was a range of sweatshirts, I felt that this mini site was overly complicated. The personification of sweatshirts as glove puppets left me cold.

Whitespace Union Direct Union

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