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Heavenly DADI

By The Drum, Administrator

July 3, 2008 | 3 min read

Judges decide who deserves the DADI nominations

The stained glass, heavy oak doors and baroque splendor of the surroundings were more in keeping with a trial for heresy.

But on this occasion the only heretics were the ones who might have suggested that new media was old hat.

For the former church – Oran Mor, the well known Glasgow eatery – was the venue for judging of the second annual DADI awards – the event for the digital community outside of London.

In the chair was Phil Jones, managing director of Real Time Consultancy – and also founder of the famous digitalpodge lunch.

He was helped in his task of assessing over 200 websites by jurors who included Rob Carradi of Pre-Loaded, Alasdair Scott of Filter Worldwide, Patrick Gardner of Perfect Fools, Patrick Baglee of EHS Brann, Simon Usher of Reading Room, Peter Perdersen of and Nick Creed of the Carnyx Group.

As a result of those deliberations 39 companies have been nominated, which include some of the best known operators in centres such as Edinburgh, Manchester, Leeds and Glasgow.

Full nominations can be seen at, but those in the running include Dog, Line and Blonde in Scotland and Code, Propaganda and BJL from south of the border.

An analysis of the nominations shows Scotland seems to be maintaining the reputation it won, first in traditional media, for punching above its weight in this relatively new sector.

Out of the 39 companies nominated 17 are Scottish and out of the 67 nominations, 32 are for firms based North of the Border.

Mediacom, in Edinburgh has the most nominations for a single company, five, while Story, also in Edinburgh, is in second place with four.

Overall, the judges were impressed by the overall standards. Said Alasdair Scott: “It was a real pleasure, if not a total surprise, so see a fine blend of business intelligence and creativity applied to both regional and national projects in this year’s entries.”

Added Gordon Young, publisher of The Drum and director of the DADIs: “This event is developing alongside the digital sector. This year entries are up 60 percent in all. And we are delighted with the standard of nominations. It bodes well for a really good awards presentation.”

That presentation is to take place at the Royal Armouries in Leeds on Friday October 31st.

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