The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Cheethambell JWT Glorious Creative Inbox

Creative Review

By The Drum | Administrator

June 27, 2008 | 2 min read

Glorious Creative

JOB poster campaign

Young consumers want to discover brands, not be led to them. It was a brave decision to re-launch JOB cigarette rolling papers with an underground poster campaign, but this approach has all the elements for success. I can already imagine posters being stolen to adorn bedroom walls. 7/10

Mcarthur Glen

Bigger Car campaign

These ads use humour nicely to make a strong appeal to female consumers. That I’m not a female consumer makes me want to hide the car keys and credit card, but I guess that says something too. 7/10

Cheethambell JWT

John West tv ad

I love the story behind the creation of this advert almost as much as the execution. The whole project is infused with authenticity and that’s great news for the John West brand. A great example of how film can make really strong points without dialogue. 9/10

TBWA\Manchester - are you dark or pure?

If you care about hair (and I don’t) then this has lots to discover. The dark and pure skins is a good idea badly executed (the site keeps slipping back to black), but goddess gospels and use of video create a compelling reason to revisit. Still seems a lot of effort to sell curling tongs… 7/10


What this site lacks is any real excitement – just read the text which says they are “pretty passionate” about their snacks. Not “really passionate” then? Sorry, but bland design and text emphasises that it’s bland food. 6/10

Cheethambell JWT Glorious Creative Inbox

More from Cheethambell JWT

View all


Industry insights

View all
Add your own content +