Vertigo chosen to handle PR for Mateus Rose wine
Vertigo PR has won the six figure national campaign for kitsch value brand wine Mateus Rosé.
Vertigo aims to position Mateus as the “drink to have on your picnic rug this summer,” in a campaign to be fronted by chef, Simon Rimmer.
Heart FM has been confirmed as media partner for the campaign, which will be run in conjunction with experiential marketers Cord Promotions, media strategists OMD Manninggottlieb. Euro RSCG will conjure up the creative.
“We have a long-standing relationship with First Drinks Brands through our work with Bénédictine, and it’s great that they came to us for such a huge project,” said Abby Wright, account director at Vertigo.
“Simon Rimmer was the ideal choice for the campaign and it’s a real bonus to have him on board. He has a true passion for British food and outdoor eating, and he’s renowned for his delicious but easy-to-follow recipes.”