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Driven Pitch Cheethambell JWT

£5m Chicago Town Pizza account delivered to Cheethambell JWT

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By The Drum Team, Editorial

June 26, 2008 | 3 min read

CheethamBell JWT has won the Chicago Town advertising account - thought to be worth around £5m.

Schwan’s put the account up for review in May with incumbent TBWA\Manchester opting not to re-pitch for the business.

Jan McKee, marketing director at Schwan’s Consumer Brands, said: “This is an incredibly exciting time for us - we have some ambitious plans to move the brand forward. As a brand we’re known for our innovative approach and we’re excited to be working with a dynamic new team.”

The portfolio includes Chicago Town’s pizza ranges and snacks ranging from ready meals to desserts.

Brazen, which handles PR for Chicago Town, and the account’s media buyers, MediaEdge:CIA, are unaffected by the decision.

Meanwhile, the Manchester-based agency has launched a new TV commercial for a new fresh fish range from John West.

The ad - showing a trawler travelling from the sea through the streets to a supermarket to deliver its catch - is inspired by a music video for M Craft, which was spotted by the agency’s creative director Andy Cheetham.

He said: “It was beautifully animated and the fit to our story was uncanny. We simply put two and two together - the idea of delivering fresh fish direct to the store and this wonderfully simple animation technique.”

Cheetham said the agency was keen to use the original director, Gemma Burditt, to make the commercial: “All too often you see up and coming filmmakers’ work plagiarised by ad agencies. In turn agencies get a bad reputation for it. Honda Cog and other well-known ads have been accused of such behaviour.”

The agency tracked down Burditt and teamed her up with Onward TV’s James Jeffries.

Burditt’s original video was shot on digital SLR cameras and the same technique was used for the John West execution. Each frame of the commercial was shot individually over two days in Northern Ireland.

Driven Pitch Cheethambell JWT

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