Driven scoops Vimto account
Wilmslow-based start-up agency, Driven has replaced CheethamBell JWT as the incumbent on the Vimto Soft Drinks account.
The brief, thought to be worth around £2m, will see Driven handle planning and creative development for the brand, which is celebrating its centenary year.
The agency has been tasked to deliver a fresh approach to communicating the Vimto brand beyond its 100 year history. Over the coming months it will carry out an extensive strategic review of the Vimto brand in order to develop a new creative strategy for 2009.
Vimto Soft Drinks managing director, Jonathan Bye, said:” We are confident we can double Vimto brand sales over the next five years and see Driven playing a leading role in supporting the achievement of this objective. Our creative partnership with CheethamBell JWT over the last 10 years has been extremely successful and has undoubtedly helped build the profile and reach of Vimto nationwide. Vimto has just achieved record sales of £34.9m and we are delighted that we can now use this higher platform to deliver a fresh strategy for the brand.”
Yesterday, CheethamBell JWT fought off competition from Driven and fellow city centre based agency Love to pick up the £5m Chicago Town account.
Driven was launched by ex-TBWA senior management team Neil Griffiths, Nick Brookes, Chris Lear and Graham Drury at the beginning of 2008. Its portfolio of clients includes footwear brand Footasylum, Westland Horticulture and Body Worlds.